Global Marketing Strategies Journal is a scholarly peer-reviewed journal that publishes original research articles, case studies, and reviews in the field of marketing. The journal aims to provide a platform for researchers, academics, and practitioners to exchange ideas and insights on various marketing strategies and practices.
The scope of the journal includes but is not limited to the following areas: consumer behavior, branding, advertising, pricing strategies, distribution channels, digital marketing, social media marketing, market segmentation, product development, market research, and international marketing.
The journal welcomes empirical research that utilizes quantitative, qualitative, or mixed-method approaches to explore marketing-related topics. It also encourages theoretical and conceptual papers that advance the understanding of marketing phenomena and offer insights into marketing strategies and practices.
The target audience for the International Journal of Marketing Strategies includes academics, researchers, marketing practitioners, policymakers, and students interested in marketing research and practice. The journal's editorial team comprises experienced scholars and practitioners from different parts of the world, ensuring a global perspective on marketing issues.
Overall, the International Journal of Marketing Strategies is a valuable resource for anyone seeking to keep up with the latest developments and trends in marketing research and practice.
